Shaun White is getting paid large by Burton, Oakley,
Target, Red Bull, BF Goodrich and now STRIDE Gum ...
and barley has to compete. WINNING!!Shaun White will now have fresh breath to match his white teeth. Announced today STRIDE chewing gum will be supporting the superstar snowboarder and skateboarder. Now ranked as the #2 Most Powerful Athlete according to Bloomberg BusinessWeek (up from spot #50 in 2009), there's no better action sports icon to align with, as long as your pockets are deep enough.

Recently Shaun partnered with another brand somewhat out of the blue, BF Goodrich, which made its announcment just before X Games. This announcement comes ahead of the US Open, which would have been the second contest Shaun actually took part in this season. Since he's now not competing in The Open, it's perfect timing because he'll have something to do as he watches the rest of the best from the sidelines.

SHAUN WHITE AND RIDICULOUSLY LONG LASTING GUM TEAM UP IN 2011

EAST HANOVER, NJ/USA March 8, 2011 -- Stride, The Ridiculously Long Lasting Gum announced today a two-year deal with snowboarding and skateboarding champion and sports icon Shaun White. White, the No. 2 most powerful athlete in the U.S. according to Bloomberg BusinessWeek[1], has signed on as an official brand spokesperson and will be engaged in a variety of promotional activities throughout the coming months.

"Shaun is a long-time fan of Stride and embodies what the brand is all about: always on the cutting edge with the unexpected and groundbreaking," said Gary Osifchin, marketing director for Stride. "We are thrilled that Shaun will be representing Stride."

The name Shaun White is synonymous with excellence and defying convention. Whether he's winning gold medals at the Olympics and X Games or designing the next collection for his clothing lines, White is all about finding new ways to challenge himself and excel. Continuing his long-lasting streak, White recently took home his fourth straight superpipe gold at the 2011 Winter X Games.

"When Stride approached me about partnering with the brand, I knew it would be a great fit and I am looking forward to working with them on some pretty exciting things," said White.

Stride will announce specific program engagement activities featuring White throughout 2011, including giveaways, digital and social media campaigns, and public relations efforts.

www.stridegum.com